The highly anticipated boxing match between Terence Crawford and Saúl "Canelo" Álvarez delivered a knockout blow to viewership expectations on Netflix. The September 13th bout, held at Allegiant Stadium in Nevada, attracted a staggering audience, solidifying Netflix's position in the live sports streaming arena. Data from VideoAmp and Netflix reveals an average minute audience (AMA) of 36.6 million viewers for the Live+Same Day broadcast, surging to an impressive 41.4 million viewers in Live+1. This translates to a massive 20.3 million viewers within the U.S. alone during the initial broadcast. The fight's peak concurrent streams reached a remarkable 24 million, securing the number one spot on Netflix in over 30 countries, including major markets like the U.S., Mexico, the U.K., Australia, and Canada.
This success significantly surpasses some previous Netflix boxing events. While the Tyson-Paul match in November 2024 boasted a larger AMA of 108 million, the Crawford-Álvarez fight demonstrates Netflix's growing traction in securing significant viewership for high-profile boxing events. By comparison, the Taylor-Serrano rematch in July only achieved an AMA of 6 million viewers. Crawford's unanimous decision victory over Álvarez, resulting in the undisputed super middleweight championship, undoubtedly contributed to the heightened interest. The live event itself also generated impressive revenue, with 70,482 attendees contributing to a $47 million gate.
The undercard also featured exciting bouts, including Callum Walsh's victory over Fernando Vargas Jr., Mohammed Alakel's win against Travis Kent Crawford, and a split draw between Christian M’billi and Lester Martinez. Beyond boxing, Netflix's live sports strategy includes an ambitious schedule, showcasing the NFL Christmas doubleheader and weekly broadcasts of WWE's "Monday Night Raw." The consistent success of "Monday Night Raw," consistently ranking in Netflix's global Top 10 since its January 2025 debut, further underscores the platform's growing influence in the live sports landscape.
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Originally published at: https://variety.com/2025/tv/news/terence-crawford-vs-canelo-alvarez-netflix-viewers-1236519855/
