Google's Pixel smartphones have made a remarkable resurgence, catapulting back into the top 5 global premium smartphone rankings. This impressive feat, according to Counterpoint Research, showcases a phenomenal 105% year-over-year growth. The Pixel 9 series has been a key driver of this success, boosted by Google's expansion into new markets and its strategic focus on AI-first features. The doubling of Pixel sales last year signifies a significant surge in consumer trust and brand loyalty.
Apple continues its reign as the leading premium smartphone manufacturer, holding a commanding 62% market share in the first half of the year. While their growth was a more modest 3% compared to the previous year, their dominance remains unchallenged. Samsung follows in second place with a 20% market share, fueled by the popularity of the Galaxy S25 series. However, the substantial growth exhibited by Google highlights a shifting landscape in the premium smartphone market.
HUAWEI secured the third position, demonstrating a robust 24% year-over-year increase in market share, largely attributed to strong domestic sales within China. Xiaomi also experienced impressive growth, climbing to fourth place with a noteworthy 55% year-over-year increase. This competitive landscape demonstrates the dynamic nature of the premium smartphone market and the increasing challenges faced by long-standing leaders.
The Pixel's success raises exciting questions about Google's future market share. The upcoming Pixel 10 lineup holds significant potential to further solidify Google's position in the second half of the year. The company's strategic focus on AI integration and its aggressive market expansion seem to be paying off handsomely, making the Pixel a significant force to be reckoned with in the premium smartphone arena.
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Originally published at: https://www.androidauthority.com/google-pixel-global-smartphone-market-share-h1-2025-3596372/
