Kris Jenner, the matriarch of the Kardashian-Jenner empire, is the new face of MAC Cosmetics. The 69-year-old mogul stars in a black-and-white campaign showcasing MAC Studio Fix foundation in shade NC20. The campaign's launch, however, was anything but conventional.
Initially, photos from the shoot mysteriously appeared online before the official launch, bearing the watermark "For Internal Use Only." This "leak" prompted Jenner's dramatic response, complete with a query about who was responsible. The incident fueled online speculation, with some questioning the artistic choice of black-and-white imagery for a makeup campaign. Many fans voiced their confusion on social media, questioning the aesthetic decision.
MAC Cosmetics cleverly capitalized on the situation. A short video depicting Jenner reacting to the "leak" was released, showing her in her element, handling the situation with her signature business acumen. The video’s dialogue even referenced one of her famous lines from *Keeping Up With the Kardashians*, adding a layer of authenticity and humor.
The brand ultimately framed the entire event as a strategic move, revealing the campaign as the "I Only Wear MAC" initiative, focusing on their iconic Studio Fix Foundation. While the company hasn't confirmed whether the leak was intentional, the seamless transition from a supposed crisis to a successful campaign launch has left many wondering if it was a masterfully executed PR stunt.
Jenner herself has remained largely silent on the campaign's launch, instead focusing on promoting her daughters' various projects on her Instagram stories. This dedication to her family's business ventures, even amidst her own major campaign launch, speaks volumes about her commitment as a momager. Whether planned or accidental, the "leak" certainly generated significant buzz and solidified Jenner’s status as a powerful force in the beauty industry.
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Originally published at: https://toofab.com/2025/09/16/kris-jenner-shows-off-facelift-mac-campaign/
