The entertainment world is buzzing after Marvel star Mark Ruffalo issued a stark warning regarding Disney's stock price. Following the controversial suspension of Jimmy Kimmel Live! by ABC, a Disney subsidiary, Ruffalo took to social media to express his concern, predicting a further significant drop in Disney's share value if the late-night show is canceled. He highlighted the initial 7% dip in stock price following the suspension, asserting that Disney risks severely damaging its image by silencing Kimmel. His statement comes amidst a wave of outrage from prominent figures within the entertainment industry.
This isn't an isolated incident. Fellow MCU actor Tatiana Maslany called for a boycott of Disney services, while Pedro Pascal voiced support for Kimmel, emphasizing the importance of free speech and democratic principles. The situation has garnered support from beyond the acting community; Dan Gilroy, an Emmy-winning writer, penned an article condemning the situation, echoing sentiments shared by former Disney CEO Michael Eisner. Furthermore, Hollywood guilds are actively protesting the decision at the Disney lot in Burbank, underscoring the widespread concern.
The suspension of Kimmel's show stemmed from a joke targeting President Donald Trump, which triggered a backlash from the FCC and powerful media conglomerates such as Nexstar and Sinclair Broadcast Group. FCC Chair Brendan Carr threatened action against ABC, while Nexstar unilaterally removed the show, citing the foreseeable future as a reason for its absence. Sinclair went further, demanding an apology from Kimmel to the family of Charlie Kirk and a donation to his organization before reinstating the show, replacing it in the interim with a tribute to Kirk. This controversy has spilled over into the political realm, with Trump celebrating the news and hinting at potential action against other late-night hosts.
Ruffalo's warning underscores the significant financial and reputational risks Disney faces. His strong statement, coupled with the broader industry backlash, puts immense pressure on Disney to reconsider its decision and navigate the complexities of free speech, political pressures, and corporate responsibility.
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Originally published at: https://deadline.com/2025/09/mark-ruffalo-disney-jimmy-kimmel-live-suspension-stocks-1236551542/
