Get ready for Amazon's next major sales event, Prime Big Deal Days, launching on October 7th and running through October 8th this year. This exclusive two-day shopping extravaganza is reserved for Prime members and marks the fourth consecutive year Amazon has hosted an October "Prime Day" style event. While full details on specific discounts are still under wraps, our experienced deals team, having covered every previous iteration, has some well-informed predictions for what shoppers can expect.
For those eager to snag bargains before the traditional November holiday rush, this fall sale presents a prime opportunity. However, it’s crucial to manage expectations: not every item on your wishlist will see a price drop. Prime Big Deal Days is anticipated to feature some of the year's most attractive offers on popular merchandise, yet Black Friday traditionally remains the period for the most extensive range of discounts across all retailers.
Amazon has offered a preliminary glimpse into some of the upcoming deals, though without revealing actual prices. Drawing from this sneak peek and our analysis of last year's event, we’ve outlined the categories and items most likely to receive significant discounts in 2025. You can also explore early deals currently available on Amazon’s dedicated Prime Big Deal Days page.
Predictably, any Amazon-exclusive sale will heavily feature discounts on Amazon's own suite of devices. For Prime Big Deal Days, the focus appears to be on bundles rather than standalone products, a common strategy outside of Black Friday. Expect substantial price reductions, potentially up to 50% off, on packages like the Luna Controller and Fire TV bundles – a unique pairing reminiscent of the popular Xbox Fire TV Stick bundle. Interestingly, while early Fire TV Stick deals are already live, the official sneak peek seems to omit them directly.
Beyond streaming, Kindle e-readers are set to make a return with attractive offers, echoing the excellent deals seen during Prime Day earlier this year. These will likely come in bundled formats, possibly including a protective case or a wireless charger. Furthermore, Ring Video Doorbell bundles are almost certainly going to receive steep discounts, a consistent trend in Amazon’s sales events.
October surprisingly emerges as an excellent time for purchasing LEGO sets and other toys. This period allows Amazon to efficiently clear older inventory, making space for new holiday releases. Shoppers can anticipate finding impressive deals on LEGO sets, potentially up to 30% off, and up to 40% off toys from beloved brands like Disney, Star Wars, and Wicked. These discounts are typically applied to older, though still desirable, releases or sets scheduled for retirement later in the year.
Physical media enthusiasts will be pleased to know Amazon has confirmed discounts of up to 65% on bestselling books, a saving we anticipate will extend to other media formats. This aligns with a consistent pattern throughout the year, where major Amazon sales have consistently delivered excellent prices on books, 4K movies, CDs, and video games.
Should Prime Big Deal Days mirror previous Prime events, a "Buy 2, Get 1 Free" promotion is a strong possibility, complementing existing discounts. These promotions are ideal for stocking up on Blu-rays, books, and even board games, maximizing overall savings. Early deals on 4K UHD movies are already live, signaling more physical media offers before October 7th.
While not explicitly mentioned in Amazon’s preview, Apple products like AirPods and iPads are virtually guaranteed to be on sale. These have been top sellers and consistently discounted across nearly all major sales events this year. The key question will be the magnitude of these price drops. Even the recently released Apple AirPods Pro 3 have already seen a minor discount, which is likely to reappear. The AirPods Pro 2 might even hit their lowest price of the year. For iPads, anticipate discounts akin to Prime Day, where recent models enjoyed up to 20% off.
The sneak peek highlights potential savings of up to 40% on select LG and Hisense monitors and TVs. While Black Friday often holds the crown for the absolute best TV and monitor deals, past October Prime Days have offered compelling options, especially for higher-end models like LG C-series TVs. If you're considering a premium purchase of $800 or more, significant savings are probable, though similar deals may reappear in November. Beyond LG and Hisense, look out for discounts on Sony and Samsung displays, including the Samsung Odyssey monitor line and Amazon's own Fire TVs, often bundled with accessories.
Video game deals have been a staple of Amazon’s major sales throughout the year, and Prime Big Deal Days will continue this trend. While specific titles and discount percentages remain undisclosed, expect offers similar to a "Steam Autumn Sale" style, with modest 10-20% reductions on popular physical games. For deeper discounts on video games, however, Black Friday typically remains the superior shopping period.
As a fall sale, expect seasonal items to feature prominently, including clothing, home goods, and Halloween decorations. Amazon has also indicated discounts on a range of other products.
Conversely, some items are unlikely to see significant discounts. Gaming consoles, such as the Xbox Series X or PS5, are generally not expected to be part of this sale, especially with recent price increases and tariffs. The unreleased Switch 2 is also highly improbable to be discounted. Similarly, major deals on the latest smartphones, particularly new iPhones (like the recently released iPhone 17), are unlikely, with top promotions usually reserved for Black Friday. While some older Google Pixel and Samsung Galaxy models might see price drops, they likely won't be the year's best.
The traditional dominance of Black Friday for unparalleled deals has evolved. With sales events like Prime Big Deal Days moving closer to October, deciding when to buy has become more complex. Often, these early sales feature discounts that rival or even surpass Black Friday offers on specific items. The key is to discern which deals are genuinely excellent now versus those worth waiting for.
To confidently identify a good deal on Amazon, our expert team highly recommends using a price-tracking tool such as CamelCamelCamel. This invaluable resource allows you to compare current discounts against a product's historical price fluctuations on Amazon. If a deal represents an all-time low or the best price of 2025, it’s likely a smart purchase. Conversely, if past prices have been lower, holding out for potential Black Friday deals might be the wiser decision.
Our IGN Deals team, with over three decades of combined experience in identifying premier online discounts and preorders, is committed to bringing you the most current and reliable information. Follow our coverage for the latest updates from our trusted experts.
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Originally published at: https://www.ign.com/articles/amazon-prime-big-deal-days-2025-news-and-predictions
