Apple's highly anticipated September event delivered a wave of new products, generating significant buzz among tech enthusiasts. The keynote, aptly titled "Awe Dropping," lived up to its name with the unveiling of the iPhone 17 series, a groundbreaking iPhone Air, the AirPods Pro 3, and a suite of impressive Apple Watch updates.

The iPhone 17, starting at $799, boasts a significant upgrade with a 120Hz ProMotion display, an improved front-facing camera, and the powerful A19 chipset. However, the real showstopper was the iPhone Air, priced at $999. This incredibly thin and light device, featuring the even more powerful A19 Pro chip, represents a bold step in Apple's design philosophy. While its single camera sensor is a notable difference, its durability and sleek design are undeniable.
The iPhone 17 Pro and Pro Max models, priced at $1,099 and $1,199 respectively, received design overhauls, including a larger camera visor with enhanced telephoto capabilities and a sophisticated vapor chamber cooling system for optimal performance and extended battery life.
On the wearable front, Apple introduced the Apple Watch Series 11, priced at $399, highlighting its life-saving potential with compelling real-world testimonials. This thinnest and most comfortable Apple Watch yet boasts 5G connectivity, a stunning ceramic design, and new watch faces. The Apple Watch Ultra 3, at $799, further pushes the boundaries with a brighter, larger display, satellite connectivity for emergency situations, and an extended 42-hour battery life.
The $249 Apple Watch SE 3, while lacking some of the premium features of its siblings, offers excellent value with its S10 chip, an always-on display, and fast charging capabilities. Rounding out the announcements, the AirPods Pro 3, priced at $249, feature a refined acoustic architecture, enhanced noise cancellation, and Live Translation powered by Apple Intelligence, offering a significant improvement in sound quality and functionality.
Pre-orders for the new devices begin Friday, September 12th, with general availability starting September 19th. This event showcased Apple's continued commitment to innovation across its product lines, promising exciting advancements in both technology and user experience.
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Originally published at: https://www.zdnet.com/article/apple-events-live-updates-iphone-17-iphone-air-airpods-pro-3-and-new-wearables-just-unveiled/