Pop superstar Taylor Swift is set to captivate audiences once again, this time with a surprise cinematic release tied to her highly anticipated new album, *The Life of a Showgirl*. Sources confirm that AMC Theatres will be the primary exhibitor for a limited theatrical run of this mystery movie, opening October 3rd – coinciding with the album's launch.
Details surrounding the film's content remain shrouded in secrecy, but reports suggest an 89-minute runtime featuring the debut of the music video for "The Fate of Ophelia," along with exclusive behind-the-scenes footage and insightful reflections from Swift herself on her creative process. The project reunites Swift and AMC following the phenomenal success of *Taylor Swift: Eras Tour*, which shattered box office records.
Variance, the booking agency responsible for the *Eras Tour* film's theatrical release, is once again orchestrating this event. While the *Eras Tour* film primarily played in AMC Theatres, this new release, tentatively titled *Taylor Swift: The Official Release Party of a Showgirl*, will expand to include other theater chains. Tickets are priced at $12, a playful nod to Swift's 12th studio album, and will go on sale at 12:12 PM ET today.
The short theatrical window, with showings planned for October 3rd, 4th, and 5th, showcasing at least four times daily, signifies an ambitious and exclusive release strategy. Swift’s preference for premium large format (PLF) screens adds to the high-profile nature of the event. This presents a scheduling challenge, as the chosen weekend is already busy with other major releases, including re-releases of *Avatar: The Way of Water* and new films like *The Smashing Machine* and *One Battle After Another*.
The collaboration between Swift and AMC proved immensely successful with *Eras Tour*, achieving the second-best October box office debut ever with $93.2 million, falling just short of *Joker*'s $96.2 million. The film went on to gross $180.7 million domestically and $261.6 million worldwide, proving a significant boost to the box office during a period affected by industry strikes. Its financial success, boasting a net profit of $172 million (even with a $75 million streaming deal with Disney+), makes this new project a highly anticipated event. AMC has yet to comment publicly, neither has Swift's representation.
---
Originally published at: https://deadline.com/2025/09/taylor-swift-secret-life-of-a-showgirl-movie-amc-1236549334/
